Growth
Village Pizza against its category
The biggest tracked US pizzerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Village Pizza's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Mellow Mushroom | -1.1% |
| 2 | LaRosa's Pizzeria | -3.0% |
| 3 | Barro's Pizza | +0.2% |
| 4 | Idaho Pizza Company | +3.0% |
| 5 | Pizza King | -10.0% |
| 6 | Dion's | - |
| 7 | Grimaldi's | +7.7% |
| 8 | Giordano's Pizza | +2.1% |
| 9 | Rosati's Pizza | +12.8% |
| 10 | Tony's Pizza | +2.8% |
| 15 | Village Pizza | +3.7% |
Share of tracked category spend, indexed
Store footprint
Store map
111 tracked Village Pizza locations across 28 US states. New York, Connecticut, and California hold 40% of them.
Tracked stores by state
- New York 17
- Connecticut 14
- California 13
- Massachusetts 11
- Georgia 6
- Texas 5
- Michigan 4
- Illinois 3
- North Carolina 3
- New Hampshire 3
- New Jersey 3
- Ohio 3
- Pennsylvania 3
- Washington 3
- Alabama 2
- Florida 2
- Maine 2
- New Mexico 2
- Rhode Island 2
- Tennessee 2
- Indiana 1
- Maryland 1
- Minnesota 1
- Nebraska 1
- Oklahoma 1
- Utah 1
- Wisconsin 1
- West Virginia 1
Customer overlap
Who shops at Village Pizza
Tracked chains Village Pizza customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Shagbark Lumber & Farm Supplies
100
Moodus Package Store
97
Westchester Market
75
River Valley Provisions
69
Major Marketplace
66
East Haddam Town Hall
64
Four Corners Wine and Spirits
61
Amg Retail I
60
Boney's Bayside Market
52
Dad's Place
46
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