Trends · data through September 2026

Burger Chains in Worcester, MA

Iceflower tracks 81 stores from 9 burger chains in Worcester, MA. Wendy's grew fastest over the last year, ahead of McDonald's and Five Guys.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
9
Tracked stores
81
Consumer panel
130M+

Growth ranking

Fastest-growing tracked burger chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Wendy's and McDonald's sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 W Wendy's logo Wendy's ▲1 +9.7%
2 M McDonald's logo McDonald's - +2.8%
3 F Five Guys logo Five Guys - +1.6%
4 B Burger King logo Burger King ▼1 -14.0%
5 M MOOYAH Burgers, Fries & Shakes logo MOOYAH Burgers, Fries & Shakes - -27.7%
  • McDonald's
  • Wendy's
  • Burger King
  • Five Guys
  • The Fix Burger Bar
  • MOOYAH Burgers, Fries & Shakes
  • Wayback Burgers
  • Other tracked chains

Store footprint

Store map

81 tracked store locations in Worcester, MA. The 7 largest tracked chains are highlighted.

  • McDonald's (37)
  • Wendy's (13)
  • Burger King (17)
  • Five Guys (5)
  • The Fix Burger Bar (2)
  • MOOYAH Burgers, Fries & Shakes (3)
  • Wayback Burgers (2)
  • Other tracked chains

Top tracked chains by store count

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