Growth
Friendly's against its category
The biggest tracked US family restaurants & diners by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Friendly's's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Cracker Barrel Old Country Store | +0.1% |
| 2 | IHOP | -2.2% |
| 3 | Waffle House | +7.1% |
| 4 | Denny's | -7.2% |
| 5 | Bob Evans | -0.0% |
| 6 | Black Bear Diner | +9.9% |
| 7 | Eat'n Park | -2.9% |
| 8 | Perkins American Food Co. | -0.0% |
| 9 | Silver Diner | -2.4% |
| 10 | Village Inn | +5.3% |
| 14 | Friendly's | +6.5% |
Share of tracked category spend, indexed
Store footprint
Store map
150 tracked Friendly's locations across 17 US states. Massachusetts, New York, and New Jersey hold 54% of them.
Tracked stores by state
- Massachusetts 32
- New York 31
- New Jersey 18
- Pennsylvania 18
- Connecticut 14
- Maryland 7
- Delaware 5
- Florida 5
- Maine 3
- North Carolina 3
- New Hampshire 3
- Texas 3
- Virginia 3
- South Carolina 2
- California 1
- Michigan 1
- Montana 1
Customer overlap
Who shops at Friendly's
Tracked chains Friendly's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Stewart's Shops
100
Byrne Dairy
87
Market 32
84
Stop & Shop
83
Hannaford
72
Bay Bridge Tire & Automotive
72
ShopRite
70
Last Stop
65
More trends