Trends · data through September 2026

Food & Drink trends in Springfield, MA

Iceflower tracks 726 stores from 506 food & drink chains in Springfield, MA. Panera Bread grew fastest over the last year, ahead of Hot Table and Burger King.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
506
Tracked stores
726
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Panera Bread and Hot Table sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Panera Bread - +11.4%
2 Hot Table ▲1 +5.1%
3 Burger King - +2.3%
4 Applebee's Grill + Bar - +2.0%
5 McDonald's - +0.4%
6 Dunkin' - -0.6%
7 99 Restaurants - -1.9%
8 Chipotle Mexican Grill ▲2 -2.6%
9 Five Guys ▼1 -2.9%
10 Starbucks - -4.3%
11 Domino's Pizza - -6.1%
12 Subway - -7.4%
13 Friendly's - -7.5%
14 Popeyes Louisiana Kitchen - -8.5%
15 IHOP - -10.3%

Store footprint

Store map

726 tracked store locations in Springfield, MA, colored by category. The top 5 chains by store count run 137 of the 726 stores (19%); 470 of the 506 tracked chains have a single store here. 8% of the tracked food & drink stores here are burger chains, against 4% across Massachusetts.

Top tracked chains by store count

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