Trends · data through September 2026

Retail trends in Salt Lake City-Murray, UT

Iceflower tracks 1,515 stores from 1,060 retail chains in Salt Lake City-Murray, UT. EZPAWN grew fastest over the last year, ahead of T.J.Maxx and Victoria's Secret.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
1,060
Tracked stores
1,515
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. EZPAWN and T.J.Maxx sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 EZPAWN ▲6 +19.7%
2 T.J.Maxx - +15.6%
3 Victoria's Secret ▲4 +14.8%
4 Pandora ▲2 +13.1%
5 Deseret Industries ▲3 +12.7%
6 Goodwill ▲3 +12.3%
7 Michaels ▲3 +9.2%
8 Harbor Freight Tools ▲1 +9.2%
9 Value Village ▲2 +8.9%
10 Barnes & Noble ▲3 +8.0%
11 Bath & Body Works ▲1 +7.7%
12 Dollar Tree ▲1 +7.1%
13 Kid to Kid ▲3 +6.8%
14 Lids ▲1 +5.3%
15 Smokes 4 Less ▲2 +5.2%

Store footprint

Store map

1,515 tracked store locations in Salt Lake City-Murray, UT, colored by category. The top 5 chains by store count run 88 of the 1,515 stores (6%); 900 of the 1,060 tracked chains have a single store here. 4% of the tracked retail stores here are discount stores, against 5% across Utah.

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