Growth
Deseret Book against its category
The biggest tracked US bookstore chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Deseret Book's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Barnes & Noble | +0.2% |
| 2 | Books-A-Million | +4.5% |
| 3 | Half Price Books | -4.1% |
| 4 | Deseret Book | +14.6% |
| 5 | 2nd & Charles | +8.8% |
| 6 | Mardel Christian & Education | -8.3% |
| 7 | Kinokuniya | -14.9% |
| 8 | McKay Used Books & CD's | -11.8% |
| 9 | Joseph-Beth Booksellers | -3.8% |
| 10 | Powell's Books | -3.0% |
Share of tracked category spend, indexed
Store footprint
Store map
37 tracked Deseret Book locations across 9 US states. Utah, Idaho, and Arizona hold 81% of them.
Tracked stores by state
- Utah 21
- Idaho 5
- Arizona 4
- California 2
- Colorado 1
- Nevada 1
- Oregon 1
- Texas 1
- Washington 1
Customer overlap
Who shops at Deseret Book
Tracked chains Deseret Book customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Macey's
87
Maverik
86
Lee's Marketplace
81
Broulim's
65
Costa Vida
65
Seagull Book
60
Al's Sporting Goods
59
Harmons
57
Lin's Market
56
More trends