Metro by metro
The leading bookstore chains in every Utah metro area
Tracked bookstore chains ranked by consumer spend in each metro area, Q4 2025–Q3 2026. Deseret Book leads in 2 metro areas, Barnes & Noble in 1 metro area. Against their share in Utah as a whole, Deseret Book stands out in 2 metro areas, Barnes & Noble in 1 metro area.
By tracked consumer spend, Q4 2025–Q3 2026
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Deseret Book
Relative #1 in 2 metro areas
Provo-Orem-Lehi, UT 1.2× · Ogden, UT 1.1×
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Barnes & Noble
Relative #1 in Salt Lake City-Murray, UT, 1.3× its share in Utah
Not enough tracked stores: Logan, UT-ID (UT part) · St. George, UT
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Deseret Book
#1 in 2 metro areas
Provo-Orem-Lehi, UT · Ogden, UT
Not enough tracked stores: Logan, UT-ID (UT part) · St. George, UT
A metro area shows a ranking once it has at least 2 tracked bookstore chains and 10 tracked stores. Relative to Utah compares a chain's share of the metro area's spend with its share in Utah as a whole. It ranks the 7 biggest chains in Utah and the chains that lead a metro area by spend, wherever a chain has at least 5% of the metro area's spend and 3 stores there. Metro areas are the Census Bureau's metropolitan statistical areas; the rest of Utah is light gray. A metro area crossing the state line counts only its stores in Utah. Colors match the store map; other tracked chains are gray.
Growth ranking
Fastest-growing tracked bookstore chains
Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Deseret Book and Eborn Books sit in the high-growth half.
| Rank | Chain | Rank movement | YoY growth |
|---|---|---|---|
| 1 | Deseret Book | ▲1 | +16.8% |
| 2 | Eborn Books | - | +10.1% |
| 3 | Barnes & Noble | ▼1 | -3.4% |
| 4 | Seagull Book | - | -73.9% |
- Deseret Book
- Barnes & Noble
- The Nerd Store
- End Zone Hobby Center
- Dragons Keep
- Seagull Book
- USU Campus Store
- Other tracked chains
Store footprint
Store map
109 tracked store locations in Utah. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 51 of the 109 stores (47%); 54 of the 61 tracked chains have a single store here. 3% of the tracked retail stores here are bookstores, against 2% across the United States.
- Deseret Book (21)
- Barnes & Noble (12)
- The Nerd Store (2)
- End Zone Hobby Center (1)
- Dragons Keep (2)
- Seagull Book (12)
- USU Campus Store (1)
- Other tracked chains
Top tracked chains by store count
- 1 Deseret Book 21
- 2 Barnes & Noble 12
- 3 Seagull Book 12
- 4 Eborn Books 4
- 5 The Nerd Store 2
- 6 Dragons Keep 2
- 7 Weller Book Works 2
- 8 A Novel Idea Book Parlor 1
- 9 Utah Book & Magazine 1
- 10 LDS bookstore 1
- 11 Books and Books 1
- 12 University of Utah Campus Store 1
- 13 Moon's Rare Books 1
- 14 The Bookmark 1
- 15 BYU Aspen Grove 1
- 16 Grandpa's Bookshelf 1
- 17 The Pumpkin Cottage 1
- 18 BYU Store 1
- 19 Spellbound Books 1
- 20 Genesis Books 1
- 21 Frost's Books 1
- 22 Oasis Books 1
- 23 First Edition Bookstore 1
- 24 San Juan Record Bookstore 1
- 25 Orrin Schwab Books 1
- 26 Marissa's Books & Gifts 1
- 27 Our Lady's Bookstore 1
- 28 Lumbini's Garden 1
- 29 Seagull Books 1
- 30 Jenson Books 1
- 31 HideAway Books 1
- 32 MTECH Bookstore 1
- 33 SUU Book Store 1
- 34 Westminster Bookstore 1
- 35 End Zone Hobby Center 1
- 36 USU Campus Store 1
- 37 2nd & Charles 1
- 38 Black Cat Comics 1
- 39 Lovebound Library 1
- 40 The King's English Bookshop 1
- 41 Poppy Books and Gifts 1
- 42 The Book Box - Book Shop 1
- 43 Back of Beyond Book Store 1
- 44 Main Street Books 1
- 45 The Conjuring Tree 1
- 46 Golden Braid Books 1
- 47 The Legendarium 1
- 48 Dolly's Bookstore 1
- 49 Central Book Exchange 1
- 50 Storybook Nook 1
More trends