Trends · data through September 2026

Women's Classic in Utah

Iceflower tracks 35 stores from 8 women's classic chains in Utah. Lane Bryant grew fastest over the last year, ahead of Maurices and Chico's.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
8
Tracked stores
35
Consumer panel
130M+

Growth ranking

Fastest-growing tracked women's classic chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Lane Bryant and Maurices sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 L Lane Bryant logo Lane Bryant ▲1 +0.1%
2 M Maurices logo Maurices - -1.0%
3 C Chico's logo Chico's ▼1 -3.4%
  • Maurices
  • Lane Bryant
  • Chico's
  • LOFT
  • White House Black Market
  • Talbots
  • Ann Taylor Factory Store
  • Other tracked chains

Store footprint

Store map

35 tracked store locations in Utah. The 7 largest tracked chains are highlighted.

  • Maurices (23)
  • Lane Bryant (3)
  • Chico's (3)
  • LOFT (2)
  • White House Black Market (1)
  • Talbots (1)
  • Ann Taylor Factory Store (1)
  • Other tracked chains

Top tracked chains by store count

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