Growth
Zurchers against its category
The biggest tracked US party & seasonal chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Zurchers's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Spirit Halloween | - |
| 2 | Phantom Fireworks | - |
| 3 | TNT Fireworks | - |
| 4 | Zurchers | - |
| 5 | Shelton Fireworks | - |
| 6 | Party City | -92.6% |
| 7 | Mr W Fireworks | - |
| 8 | Keystone Fireworks | - |
| 9 | Jabs Fireworks | - |
| 10 | Alamo Fireworks | - |
Share of tracked category spend, indexed
Store footprint
Store map
15 tracked Zurchers locations across 3 US states. Utah holds 67% of them.
Customer overlap
Who shops at Zurchers
Tracked chains Zurchers customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Maverik
100
Macey's
95
Harmons
89
D&B Supply
58
Lee's Marketplace
58
WinCo
57
Rancho Markets
53
Harmons Gas
47
Harmon's Brickyard
45
More trends