Growth
Zurchers against its category
The biggest tracked US specialty stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Zurchers's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
G
Guitar Center
|
-0.9% |
| 2 |
W
Walmart Garden Center
|
- |
| 3 |
P
Pinch A Penny Pool Patio Spa
|
-1.2% |
| 4 |
L
Leslie's Pool Supplies
|
-6.6% |
| 5 |
P
Party City
|
-76.2% |
| 6 |
W
Williams-Sonoma
|
+2.8% |
| 7 |
W
West Marine
|
-6.5% |
| 8 |
P
Phantom Fireworks
|
-0.1% |
| 9 |
A
Ashley Furniture HomeStore
|
-4.2% |
| 10 |
M
Maryland Lottery
|
- |
| 17 |
Z
Zurchers
|
-17.5% |
Share of tracked category spend, indexed
Store footprint
Store map
13 tracked Zurchers locations across 2 US states.
Customer overlap
Who shops at Zurchers
Tracked chains Zurchers customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Meridian Main Street Market
61
L
Lee's Marketplace
57
Lee's Marketplace
57
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