Growth
Waxing the City against its category
The biggest tracked US beauty salon chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Waxing the City's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | European Wax Center | -6.1% |
| 2 | Hair Depot | - |
| 3 | Excalibur Hotel & Casino | -3.9% |
| 4 | Amazing Lash Studio | -33.5% |
| 5 | The Lash Lounge | +16.8% |
| 6 | Waxing the City | +1.6% |
| 7 | The Hair Palace | - |
| 8 | Sugaring NYC | -11.1% |
| 9 | Brazilian Wax by Andreia | -4.4% |
| 10 | Genesis Beauty | - |
Share of tracked category spend, indexed
Store footprint
Store map
88 tracked Waxing the City locations across 34 US states and DC. Texas, Colorado, and Illinois hold 32% of them.
Tracked stores by state
- Texas 13
- Colorado 9
- Illinois 6
- Florida 5
- North Carolina 4
- Pennsylvania 4
- Tennessee 4
- Georgia 3
- Kentucky 3
- Louisiana 3
- New Jersey 3
- New Mexico 3
- Virginia 3
- Massachusetts 2
- Nebraska 2
- Wisconsin 2
- Alabama 1
- Arizona 1
- California 1
- District of Columbia 1
- Delaware 1
- Hawaii 1
- Iowa 1
- Maryland 1
- Michigan 1
- Minnesota 1
- Mississippi 1
- North Dakota 1
- New York 1
- Ohio 1
- Oklahoma 1
- South Carolina 1
- South Dakota 1
- Utah 1
- Washington 1
Customer overlap
Who shops at Waxing the City
Tracked chains Waxing the City customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Hy-Vee Distribution
100
King Soopers
72
Vista Central Market
57
UK HealthCare
45
Alon
38
Hy-Vee
36
The Shack Wings & Brews
35
West Texas Chophouse
34
Toot'n Totum
32
More trends