Growth
Waxing the City against its category
The biggest tracked US personal services chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Waxing the City's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
E
European Wax Center
|
-3.8% |
| 2 |
W
Waxing the City
|
- |
| 3 |
B
Brazilian Wax by Andreia
|
+5.9% |
| 4 | S Sugaring NYC | +8.1% |
| 5 | B Brazilian Wax and Spa By Claudia | -7.9% |
| 6 | R Rio Body Wax | +6.8% |
| 7 |
H
Hello Sugar
|
+18.2% |
| 8 |
W
Waxxpot
|
-12.0% |
| 9 | O Onyx Aesthetics and Wellness | -3.1% |
| 10 | K Knockout Beauty Bar | +9.6% |
Share of tracked category spend, indexed
Store footprint
Store map
24 tracked Waxing the City locations across 19 US states.
Tracked stores by state
- Colorado 2
- Illinois 2
- Kentucky 2
- Pennsylvania 2
- Texas 2
- Alabama 1
- Florida 1
- Georgia 1
- Iowa 1
- Louisiana 1
- Minnesota 1
- North Carolina 1
- Nebraska 1
- New Jersey 1
- New Mexico 1
- Tennessee 1
- Virginia 1
- Washington 1
- Wisconsin 1
Customer overlap
Who shops at Waxing the City
Tracked chains Waxing the City customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
H
Hamburg Farms
100
H
Hy-Vee Distribution
9
Hy-Vee Distribution
9
T
Tropical Sno Ankeny
6
U
UK HealthCare
4
UK HealthCare
4
M
Malone's Palomar
3
Malone's Palomar
3
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