Growth
Waxing the City against its category
The biggest tracked US personal services chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Waxing the City's share of the category quarter by quarter, indexed to 2024 Q3 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
E
European Wax Center
|
-3.5% |
| 2 |
W
Waxing the City
|
+12.1% |
| 3 | S Sugaring NYC | -5.0% |
| 4 |
B
Brazilian Wax by Andreia
|
+0.3% |
| 5 | S Skin Laundry | - |
| 6 |
H
Hello Sugar
|
- |
| 7 | R Rio Body Wax | +0.3% |
| 8 | B Brazilian Wax and Spa By Claudia | -4.7% |
| 9 |
R
Radiant Waxing
|
- |
| 10 |
W
Waxxpot
|
-30.7% |
Share of tracked category spend, indexed
Store footprint
Store map
89 tracked Waxing the City locations across 33 US states and DC.
Tracked stores by state
- Texas 11
- Colorado 8
- Illinois 6
- Pennsylvania 6
- Florida 5
- North Carolina 4
- Tennessee 4
- Washington 4
- Georgia 3
- Kentucky 3
- Louisiana 3
- New Jersey 3
- New Mexico 3
- Virginia 3
- Massachusetts 2
- Nebraska 2
- Wisconsin 2
- Alabama 1
- Arizona 1
- California 1
- District of Columbia 1
- Delaware 1
- Hawaii 1
- Iowa 1
- Michigan 1
- Minnesota 1
- Mississippi 1
- North Dakota 1
- New York 1
- Ohio 1
- Oklahoma 1
- South Carolina 1
- South Dakota 1
- Utah 1
Customer overlap
Who shops at Waxing the City
Tracked chains Waxing the City customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
H
Hy-Vee Distribution
100
Hy-Vee Distribution
100
V
Vista Central Market
51
U
UK HealthCare
44
UK HealthCare
44
T
The Shack Wings & Brews
35
M
Malone's Palomar
30
Malone's Palomar
30
More trends