Growth
Hair Depot against its category
The biggest tracked US beauty salon chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Hair Depot's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | European Wax Center | -6.1% |
| 2 | Hair Depot | - |
| 3 | Excalibur Hotel & Casino | -3.9% |
| 4 | Amazing Lash Studio | -33.5% |
| 5 | The Lash Lounge | +16.8% |
| 6 | Waxing the City | +1.6% |
| 7 | The Hair Palace | - |
| 8 | Sugaring NYC | -11.1% |
| 9 | Brazilian Wax by Andreia | -4.4% |
| 10 | Genesis Beauty | - |
Share of tracked category spend, indexed
Store footprint
Store map
25 tracked Hair Depot locations across 6 US states and DC. South Carolina, North Carolina, and Florida hold 64% of them.
Tracked stores by state
- South Carolina 7
- North Carolina 5
- Florida 4
- Georgia 4
- Ohio 3
- District of Columbia 1
- Indiana 1
Customer overlap
Who shops at Hair Depot
Tracked chains Hair Depot customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends