Growth
Heads Up against its category
The biggest tracked US beauty salon chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Heads Up's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | European Wax Center | -6.1% |
| 2 | Hair Depot | - |
| 3 | Excalibur Hotel & Casino | -3.9% |
| 4 | Amazing Lash Studio | -33.5% |
| 5 | The Lash Lounge | +16.8% |
| 6 | Waxing the City | +1.6% |
| 7 | The Hair Palace | - |
| 8 | Sugaring NYC | -11.1% |
| 9 | Brazilian Wax by Andreia | -4.4% |
| 10 | Genesis Beauty | - |
| 122 | Heads Up | +10.5% |
Share of tracked category spend, indexed
Store footprint
Store map
15 tracked Heads Up locations across 11 US states. Tennessee, Florida, and Pennsylvania hold 47% of them.
Customer overlap
Who shops at Heads Up
Tracked chains Heads Up customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
AMC Southlands 16
100
King Soopers
49
Vibe Car Wash
26
City of Aurora
24
Vanderbilt University
17
51st Deli
15
Waldo's Chicken & Beer
10
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