Growth
Hidden Beauty Salon against its category
The biggest tracked US beauty salon chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Hidden Beauty Salon's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
E
European Wax Center
|
-5.7% |
| 2 |
E
Excalibur Hotel & Casino
|
-1.9% |
| 3 |
A
Amazing Lash Studio
|
-32.4% |
| 4 |
T
The Lash Lounge
|
+15.9% |
| 5 | H Hair Depot | - |
| 6 |
W
Waxing the City
|
-0.3% |
| 7 | T The Hair Palace | - |
| 8 | S Sugaring NYC | -10.3% |
| 9 |
B
Brazilian Wax by Andreia
|
-2.6% |
| 10 | C Canyon Ranch | +7.0% |
| 199 | H Hidden Beauty Salon | - |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Hidden Beauty Salon locations across 8 US states.
Tracked stores by state
- California 2
- Indiana 2
- Idaho 1
- Michigan 1
- New Jersey 1
- Ohio 1
- Virginia 1
- Washington 1
Customer overlap
Who shops at Hidden Beauty Salon
Tracked chains Hidden Beauty Salon customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
J
J St Liquor & Gas
100
T
The coffee machine
66
L
La Nacional
62
T
Tender Hooligan
56
D
Don Pedro Taco Shop
56
M
Mujer Divina
54
C
Carnival Supermarket
53
Y
Yaqui Coffee House
44
T
The Balboa Bar & Grill
44
C
Casa de Otay
33
More trends