Growth
Hello Sugar against its category
The biggest tracked US beauty salon chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Hello Sugar's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | European Wax Center | -6.1% |
| 2 | Hair Depot | - |
| 3 | Excalibur Hotel & Casino | -3.9% |
| 4 | Amazing Lash Studio | -33.5% |
| 5 | The Lash Lounge | +16.8% |
| 6 | Waxing the City | +1.6% |
| 7 | The Hair Palace | - |
| 8 | Sugaring NYC | -11.1% |
| 9 | Brazilian Wax by Andreia | -4.4% |
| 10 | Genesis Beauty | - |
| 13 | Hello Sugar | - |
Share of tracked category spend, indexed
Store footprint
Store map
40 tracked Hello Sugar locations across 18 US states. Arizona, Texas, and North Carolina hold 45% of them.
Tracked stores by state
- Arizona 9
- Texas 5
- North Carolina 4
- Utah 3
- Colorado 2
- Georgia 2
- Idaho 2
- New Jersey 2
- Virginia 2
- Florida 1
- Kansas 1
- Missouri 1
- New Mexico 1
- Nevada 1
- Oklahoma 1
- South Carolina 1
- Tennessee 1
- Washington 1
Customer overlap
Who shops at Hello Sugar
Tracked chains Hello Sugar customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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