Growth
Sugaring NYC against its category
The biggest tracked US beauty salon chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Sugaring NYC's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | European Wax Center | -6.1% |
| 2 | Hair Depot | - |
| 3 | Excalibur Hotel & Casino | -3.9% |
| 4 | Amazing Lash Studio | -33.5% |
| 5 | The Lash Lounge | +16.8% |
| 6 | Waxing the City | +1.6% |
| 7 | The Hair Palace | - |
| 8 | Sugaring NYC | -11.1% |
| 9 | Brazilian Wax by Andreia | -4.4% |
| 10 | Genesis Beauty | - |
Share of tracked category spend, indexed
Store footprint
Store map
92 tracked Sugaring NYC locations across 27 US states. Texas, Florida, and Illinois hold 45% of them.
Tracked stores by state
- Texas 20
- Florida 13
- Illinois 8
- Michigan 5
- New Jersey 5
- Tennessee 4
- Alabama 3
- Arkansas 3
- Georgia 3
- New York 3
- Colorado 2
- Indiana 2
- Kentucky 2
- Maryland 2
- Mississippi 2
- Oregon 2
- Pennsylvania 2
- Washington 2
- California 1
- Massachusetts 1
- Missouri 1
- North Carolina 1
- New Hampshire 1
- New Mexico 1
- Nevada 1
- Ohio 1
- Utah 1
Customer overlap
Who shops at Sugaring NYC
Tracked chains Sugaring NYC customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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