Growth
Heyday against its category
The biggest tracked US beauty salon chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Heyday's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
E
European Wax Center
|
-5.7% |
| 2 |
E
Excalibur Hotel & Casino
|
-1.9% |
| 3 |
A
Amazing Lash Studio
|
-32.4% |
| 4 |
T
The Lash Lounge
|
+15.9% |
| 5 | H Hair Depot | - |
| 6 |
W
Waxing the City
|
-0.3% |
| 7 | T The Hair Palace | - |
| 8 | S Sugaring NYC | -10.3% |
| 9 |
B
Brazilian Wax by Andreia
|
-2.6% |
| 10 | C Canyon Ranch | +7.0% |
| 24 |
H
Heyday
|
+13.1% |
Share of tracked category spend, indexed
Store footprint
Store map
15 tracked Heyday locations across 11 US states.
Customer overlap
Who shops at Heyday
Tracked chains Heyday customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
B
Brookshire's Pharmacy
100
Brookshire's Pharmacy
100
T
Town & Country Foods
62
T
The Silos by PTF
58
O
Owenhouse Ace Hardware
43
P
Papa Gallo's Mexican Grill
39
N
Nowhere Bar
33
G
Gunter Food Mart
32
S
Super Splash Car Wash
26
T
Thai N Sushi All You Can Eat
26
B
Black Hawk Brewery
25
Black Hawk Brewery
25
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