Growth
The Beauty Bar against its category
The biggest tracked US beauty salon chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Beauty Bar's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | European Wax Center | -6.1% |
| 2 | Hair Depot | - |
| 3 | Excalibur Hotel & Casino | -3.9% |
| 4 | Amazing Lash Studio | -33.5% |
| 5 | The Lash Lounge | +16.8% |
| 6 | Waxing the City | +1.6% |
| 7 | The Hair Palace | - |
| 8 | Sugaring NYC | -11.1% |
| 9 | Brazilian Wax by Andreia | -4.4% |
| 10 | Genesis Beauty | - |
| 16 | The Beauty Bar | +7.3% |
Share of tracked category spend, indexed
Store footprint
Store map
73 tracked The Beauty Bar locations across 31 US states. Florida, Ohio, and Texas hold 22% of them.
Tracked stores by state
- Florida 6
- Ohio 5
- Texas 5
- California 4
- New York 4
- Colorado 3
- Georgia 3
- Idaho 3
- Indiana 3
- Kentucky 3
- Pennsylvania 3
- Virginia 3
- Alabama 2
- Connecticut 2
- Maryland 2
- Michigan 2
- Missouri 2
- Mississippi 2
- Tennessee 2
- Washington 2
- Wisconsin 2
- Arkansas 1
- Arizona 1
- Iowa 1
- Illinois 1
- Maine 1
- North Carolina 1
- Oklahoma 1
- Utah 1
- West Virginia 1
- Wyoming 1
Customer overlap
Who shops at The Beauty Bar
Tracked chains The Beauty Bar customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Beauty Bar
100
Boyer's Food Market
90
Holiday Foods
73
On The Fly
60
Hucks
40
Showplace Cinemas
31
Space Age
31
Schnucks
22
Donut Bank
21
IGA
19
More trends