Growth
OshKosh B'Gosh against its category
The biggest tracked US clothing stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks OshKosh B'Gosh's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
R
Ross Dress for Less
|
+7.6% |
| 2 |
B
Burlington
|
+2.5% |
| 3 |
O
Old Navy
|
0.0% |
| 4 |
A
American Eagle
|
-10.1% |
| 5 |
V
Victoria's Secret
|
+3.7% |
| 6 |
L
lululemon
|
+7.9% |
| 7 |
H
H&M
|
-8.8% |
| 8 |
Z
Zara
|
-0.9% |
| 9 |
M
Men's Wearhouse
|
-2.9% |
| 10 |
D
dd's DISCOUNTS
|
- |
| 141 |
O
OshKosh B'Gosh
|
+9.2% |
Share of tracked category spend, indexed
Store footprint
Store map
20 tracked OshKosh B'Gosh locations across 15 US states.
Tracked stores by state
- California 2
- Delaware 2
- Georgia 2
- Ohio 2
- Texas 2
- Colorado 1
- Florida 1
- Indiana 1
- Michigan 1
- Nevada 1
- New York 1
- Pennsylvania 1
- Virginia 1
- Washington 1
- Wisconsin 1
Customer overlap
Who shops at OshKosh B'Gosh
Tracked chains OshKosh B'Gosh customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Z
Zelmo's Zip In
100
Zelmo's Zip In
100
A
Army-Air Force Exchange Serv
96
Army-Air Force Exchange Serv
96
P
Port Hueneme Commissary
90
3
360 Iron CrossFit
90
F
Fallon NAS Commissary
77
T
Todos Supermarket
72
H
High Point ABC
72
G
Giant Floor
68
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