Growth
OshKosh B'Gosh against its category
The biggest tracked US baby & kids by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks OshKosh B'Gosh's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Carter's | +2.7% |
| 2 | The Children's Place | -5.2% |
| 3 | Janie and Jack | -2.6% |
| 4 | OshKosh B'Gosh | -11.5% |
| 5 | Gap Kids | - |
| 6 | Kidz Again | -2.1% |
| 7 | Fashion Cents Consignment | -0.3% |
| 8 | Kid City | -0.3% |
| 9 | Pottery Barn Kids | +19.3% |
| 10 | Palm Beach Kidz | - |
Share of tracked category spend, indexed
Store footprint
Store map
61 tracked OshKosh B'Gosh locations across 21 US states. California, Texas, and Florida hold 43% of them.
Tracked stores by state
- California 11
- Texas 8
- Florida 7
- Georgia 4
- Indiana 3
- Delaware 2
- Massachusetts 2
- North Carolina 2
- New Jersey 2
- Nevada 2
- New York 2
- Ohio 2
- Oregon 2
- Pennsylvania 2
- Tennessee 2
- Washington 2
- Wisconsin 2
- Colorado 1
- Hawaii 1
- Michigan 1
- Virginia 1
Customer overlap
Who shops at OshKosh B'Gosh
Tracked chains OshKosh B'Gosh customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Mugg & Bopps
100
Carter's
99
Zelmo's Zip In
89
Port Hueneme Commissary
78
Todos Supermarket
63
Fallon NAS Commissary
59
Target
47
Tulalip Market
38
More trends