Trends · data through September 2026

Nail Salons in Milwaukee-Waukesha, WI

Iceflower tracks 220 stores from 199 nail salon chains in Milwaukee-Waukesha, WI. Magical Nails grew fastest over the last year, ahead of Star Nails and Pretty Nails.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
199
Tracked stores
220
Consumer panel
130M+

Growth ranking

Fastest-growing tracked nail salon chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Magical Nails and Star Nails sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Magical Nails ▲1 +18.3%
2 Star Nails - +9.5%
3 Pretty Nails - +8.8%
4 VIP Nails - -2.3%
5 Ly Ly Nails & Spa ▼1 -10.7%
  • Magical Nails
  • Ly Ly Nails & Spa
  • Cassia Nail Spa
  • Oasis Nail Spa
  • Love Nail Spa
  • Queen Nails
  • New Berlin Nails
  • Other tracked chains

Store footprint

Store map

220 tracked store locations in Milwaukee-Waukesha, WI. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 15 of the 220 stores (7%); 183 of the 199 tracked chains have a single store here. 8% of the tracked health & beauty stores here are nail salons, against 9% across Wisconsin.

  • Magical Nails (3)
  • Ly Ly Nails & Spa (3)
  • Cassia Nail Spa (1)
  • Oasis Nail Spa (2)
  • Love Nail Spa (1)
  • Queen Nails (1)
  • New Berlin Nails (1)
  • Other tracked chains

Top tracked chains by store count

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