Trends · data through September 2026

Opticians in Milwaukee-Waukesha, WI

Iceflower tracks 43 stores from 13 optician chains in Milwaukee-Waukesha, WI. Wisconsin Vision grew fastest over the last year, ahead of Shopko and Vision Mart.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
13
Tracked stores
43
Consumer panel
130M+

Growth ranking

Fastest-growing tracked optician chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Wisconsin Vision and Shopko sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 W Wisconsin Vision logo Wisconsin Vision - +3.2%
2 S Shopko logo Shopko - -2.1%
3 V Vision Mart - -7.1%
4 A America's Best Contacts & Eyeglasses logo America's Best Contacts & Eyeglasses - -8.2%
  • Wisconsin Vision
  • America's Best Contacts & Eyeglasses
  • Shopko
  • Tower Optical
  • Pearle Vision
  • Sterling Optical
  • Vision Mart
  • Other tracked chains

Store footprint

Store map

43 tracked store locations in Milwaukee-Waukesha, WI. The 7 largest tracked chains are highlighted.

  • Wisconsin Vision (14)
  • America's Best Contacts & Eyeglasses (5)
  • Shopko (7)
  • Tower Optical (1)
  • Pearle Vision (3)
  • Sterling Optical (1)
  • Vision Mart (6)
  • Other tracked chains

Top tracked chains by store count

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