Trends · data through September 2026

Fitness Studios in Milwaukee-Waukesha, WI

Iceflower tracks 37 stores from 20 fitness studio chains in Milwaukee-Waukesha, WI.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
20
Tracked stores
37
Consumer panel
130M+

Growth ranking

Fastest-growing tracked fitness studio chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below.

# Chain YoY growth
RankChainRank movementYoY growth
1 Orangetheory Fitness - -24.8%
  • Orangetheory Fitness
  • Club Pilates
  • YogaSix
  • HOTWORX
  • Burn Boot Camp
  • [solidcore]
  • Elite Tumbling Factory
  • Other tracked chains

Store footprint

Store map

37 tracked store locations in Milwaukee-Waukesha, WI. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 21 of the 37 stores (57%); 14 of the 20 tracked chains have a single store here. 1% of the tracked health & beauty stores here are fitness studios, against 0.9% across Wisconsin.

  • Orangetheory Fitness (7)
  • Club Pilates (6)
  • YogaSix (2)
  • HOTWORX (4)
  • Burn Boot Camp (2)
  • [solidcore] (1)
  • Elite Tumbling Factory (2)
  • Other tracked chains

Top tracked chains by store count

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