Trends · data through July 2026

Eye Cares in Milwaukee-Waukesha, WI

Iceflower tracks 30 stores from 14 eye cares chains in Milwaukee-Waukesha, WI. MyEyeDr. grew fastest over the last year, ahead of America's Best Contacts & Eyeglasses and Visionworks.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
14
Tracked stores
30
Consumer panel
130M+

Growth ranking

Fastest-growing tracked eye cares chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. MyEyeDr. and America's Best Contacts & Eyeglasses sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M MyEyeDr. logo MyEyeDr. - -0.9%
2 A America's Best Contacts & Eyeglasses logo America's Best Contacts & Eyeglasses - -2.0%
3 V Visionworks logo Visionworks - -6.0%
4 W Wisconsin Vision logo Wisconsin Vision - -13.3%
  • Visionworks
  • America's Best Contacts & Eyeglasses
  • MyEyeDr.
  • LensCrafters
  • Wisconsin Vision
  • Family Vision
  • Ophthalmology Associates
  • Other tracked chains

Store footprint

Store map

30 tracked store locations in Milwaukee-Waukesha, WI. The 7 largest tracked chains are highlighted.

  • Visionworks (7)
  • America's Best Contacts & Eyeglasses (4)
  • MyEyeDr. (4)
  • LensCrafters (2)
  • Wisconsin Vision (4)
  • Family Vision (1)
  • Ophthalmology Associates (1)
  • Other tracked chains

Top tracked chains by store count

More trends

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