Trends · data through September 2026

Beauty Stores in Milwaukee-Waukesha, WI

Iceflower tracks 63 stores from 32 beauty store chains in Milwaukee-Waukesha, WI. Sally Beauty grew fastest over the last year, ahead of SalonCentric and CosmoProf.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
32
Tracked stores
63
Consumer panel
130M+

Growth ranking

Fastest-growing tracked beauty store chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Sally Beauty and SalonCentric sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Sally Beauty - +1.6%
2 SalonCentric - -0.7%
3 CosmoProf - -1.8%
4 Ulta Beauty - -2.2%
5 Cosmo Beauty - -15.0%
  • Ulta Beauty
  • Value Beauty
  • CosmoProf
  • Sally Beauty
  • Cosmo Beauty
  • SalonCentric
  • Beauty Palace
  • Other tracked chains

Store footprint

Store map

63 tracked store locations in Milwaukee-Waukesha, WI. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 34 of the 63 stores (54%); 25 of the 32 tracked chains have a single store here. 2% of the tracked health & beauty stores here are beauty stores, the same share as across Wisconsin.

  • Ulta Beauty (8)
  • Value Beauty (2)
  • CosmoProf (8)
  • Sally Beauty (11)
  • Cosmo Beauty (4)
  • SalonCentric (3)
  • Beauty Palace (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 Sally Beauty 11
  • 2 Ulta Beauty 8
  • 3 CosmoProf 8
  • 4 Cosmo Beauty 4
  • 5 SalonCentric 3
  • 6 Value Beauty 2
  • 7 Exquisite Threading 2
  • 8 Bluemercury 1
  • 9 Salon 147 1
  • 10 Blossom Studio 1
  • 11 Black Beauty Beauty Supply 1
  • 12 Pursenality 1
  • 13 Exhale Salon 1
  • 14 Hair Zone 1
  • 15 Hair Experience 1
  • 16 Magnolia Soap & Bath Co. - Mequon 1
  • 17 Cream City Soap Company 1
  • 18 Alpine Soap Company 1
  • 19 Verified Health & Beauty 1
  • 20 7 Mile Discount Beauty Supply 1
  • 21 Sunny Nail Supply 1
  • 22 Beauty Max 1
  • 23 BC Barber Supply 1
  • 24 Lee Beauty Supply 1
  • 25 J Beauty 1
  • 26 Jet Beauty Supply 1
  • 27 Capitol Beauty 1
  • 28 Victoria Beauty Supply 1
  • 29 EZ Nail Supply 1
  • 30 D&E Nail Supply 1
  • 31 Lux Beauty Supply 1
  • 32 Beauty Palace 1

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