Trends · data through August 2026

Retail & consumer trends in Decatur, AL

Iceflower tracks 456 stores from 317 retail and consumer chains in Decatur, AL. Little Caesars grew fastest over the last year, ahead of Dairy Queen and O'Reilly Auto Parts.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
317
Tracked stores
456
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Little Caesars and Dairy Queen sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 L Little Caesars logo Little Caesars - +15.4%
2 D Dairy Queen logo Dairy Queen - +13.3%
3 O O'Reilly Auto Parts logo O'Reilly Auto Parts ▲4 +12.4%
4 T Tractor Supply Co. logo Tractor Supply Co. - +9.6%
5 M Marathon logo Marathon ▲1 +8.6%
6 A AutoZone logo AutoZone ▲2 +7.7%
7 Z Zaxby's logo Zaxby's - +6.9%
8 M McDonald's logo McDonald's - +5.5%
9 W Waffle House logo Waffle House ▲2 +4.9%
10 C Chevron logo Chevron - +4.5%
11 M Murphy USA logo Murphy USA - +4.2%
12 W Walmart logo Walmart - +1.9%
13 D Dollar Tree logo Dollar Tree ▲2 +1.5%
14 M Mister Car Wash logo Mister Car Wash ▲2 +1.4%
15 J Jack's logo Jack's - +1.4%

Store footprint

Store map

456 tracked store locations in Decatur, AL, colored by category group.

Top tracked chains by store count

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