Growth
Moe's Original BBQ against its category
The biggest tracked US barbecue chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Moe's Original BBQ's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Mission BBQ | +1.6% |
| 2 | Sonny's BBQ | -7.3% |
| 3 | Rudy's Country Store and Bar-B-Q | +8.7% |
| 4 | Bill Miller Bar-B-Q | +0.7% |
| 5 | City Barbeque | +17.3% |
| 6 | Famous Dave's | -6.7% |
| 7 | Dickey's Barbecue Pit | -13.6% |
| 8 | Moe's Original BBQ | +4.4% |
| 9 | Smokey Bones | -58.2% |
| 10 | Pappas Bar-B-Q | +2.4% |
Share of tracked category spend, indexed
Store footprint
Store map
52 tracked Moe's Original BBQ locations across 13 US states. Alabama, Colorado, and Georgia hold 62% of them.
Tracked stores by state
- Alabama 19
- Colorado 8
- Georgia 5
- North Carolina 4
- South Carolina 4
- Maine 3
- Florida 2
- Mississippi 2
- California 1
- Kansas 1
- Louisiana 1
- Ohio 1
- Virginia 1
Customer overlap
Who shops at Moe's Original BBQ
Tracked chains Moe's Original BBQ customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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