Auburn-Opelika, AL Retail & Consumer Trends 2026

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Goodwill and Shell sit in the high-growth half.

# Chain YoY growth

Rank	Chain	Rank movement	YoY growth
1	Goodwill	▲5	+17.9%
2	Shell	▲4	+12.7%
3	Circle K	-	+8.4%
4	Express Oil Change & Tire Engineers	-	+8.4%
5	Momma Goldberg's Deli	▲3	+7.0%
6	Dollar General	-	+6.1%
7	Burger King	▲2	+5.6%
8	Extra Space Storage	▲6	+5.2%
9	Tiger Spirits	▲1	+3.8%
10	Zaxby's	▲2	+3.8%
11	The UPS Store	▲1	+3.1%
12	Family Dollar	▲4	+2.7%
13	Waffle House	▲4	+2.3%
14	Dollar Tree	▲2	+2.3%
15	Chick-fil-A	-	+1.7%

Store footprint

Store map

1,532 tracked store locations in Auburn-Opelika, AL, colored by category group. The top 5 chains by store count run 76 of the 1,532 stores (5%); 1,122 of the 1,239 tracked chains have a single store here.