Growth
iStorage against its category
The biggest tracked US self storage facility chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks iStorage's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Extra Space Storage | -1.9% |
| 2 | CubeSmart Self Storage | -10.9% |
| 3 | Public Storage | - |
| 4 | iStorage | -23.4% |
| 5 | StorageMart | +1.2% |
| 6 | Storage Rentals of America | +2.8% |
| 7 | SmartStop Self Storage | - |
| 8 | Self Storage Plus | +2.2% |
| 9 | Compass Self Storage | - |
| 10 | Storage Sense | +8.7% |
Share of tracked category spend, indexed
Store footprint
Store map
189 tracked iStorage locations across 24 US states. Texas, Florida, and Michigan hold 35% of them.
Tracked stores by state
- Texas 30
- Florida 22
- Michigan 15
- Ohio 15
- Alabama 13
- New Jersey 12
- Tennessee 12
- Georgia 9
- Kansas 9
- Illinois 7
- Minnesota 7
- Massachusetts 6
- California 5
- Virginia 5
- Maryland 4
- Delaware 3
- Missouri 3
- Nevada 3
- Pennsylvania 3
- Arizona 2
- Mississippi 1
- New Mexico 1
- New York 1
- Rhode Island 1
Customer overlap
Who shops at iStorage
Tracked chains iStorage customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends