Growth
Farmers Home Furniture against its category
The biggest tracked US furniture store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Farmers Home Furniture's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | IKEA | +2.7% |
| 2 | Ashley HomeStore | +0.9% |
| 3 | Bob's Discount Furniture | -2.7% |
| 4 | Rooms To Go | +7.7% |
| 5 | Rooms To Go Patio | +8.5% |
| 6 | Living Spaces | +7.7% |
| 7 | La-Z-Boy | -1.0% |
| 8 | Havertys Furniture | -3.0% |
| 9 | Nebraska Furniture Mart | +10.3% |
| 10 | Value City Furniture | -49.5% |
| 12 | Farmers Home Furniture | -24.8% |
Share of tracked category spend, indexed
Store footprint
Store map
232 tracked Farmers Home Furniture locations across 7 US states. Georgia, Alabama, and South Carolina hold 72% of them.
Tracked stores by state
- Georgia 93
- Alabama 41
- South Carolina 33
- North Carolina 26
- Tennessee 20
- Florida 11
- Kentucky 8
Customer overlap
Who shops at Farmers Home Furniture
Tracked chains Farmers Home Furniture customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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