Trends · data through September 2026

Retail trends in Decatur, AL

Iceflower tracks 192 stores from 132 retail chains in Decatur, AL. Dollar General grew fastest over the last year, ahead of Tractor Supply Co. and Walmart.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
132
Tracked stores
192
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Dollar General and Tractor Supply Co. sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Dollar General - +6.5%
2 Tractor Supply Co. - +5.2%
3 Walmart - -0.9%
4 Dollar Tree - -3.1%
5 Family Dollar - -28.7%
6 Farmers Home Furniture - -32.8%
  • Discount Store
  • Vape & Tobacco Shops
  • Pet Store
  • Family & Value Apparel
  • Thrift Stores
  • Hardware Store
  • Big-Box & General Merchandise
  • Other categories

Store footprint

Store map

192 tracked store locations in Decatur, AL, colored by category. The top 5 chains by store count run 55 of the 192 stores (29%); 118 of the 132 tracked chains have a single store here. 29% of the tracked retail stores here are discount stores, against 23% across Alabama.

  • Discount Store (55)
  • Vape & Tobacco Shops (9)
  • Pet Store (9)
  • Family & Value Apparel (7)
  • Thrift Stores (7)
  • Hardware Store (7)
  • Big-Box & General Merchandise (6)
  • Other categories

Top tracked chains by store count

More trends

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