Growth
MBTA against its category
The biggest tracked US transportation locations chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks MBTA's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
I
Illinois Tollway
|
-8.5% |
| 2 | S SEPTA | - |
| 3 |
C
Carnival Cruise Line
|
-36.4% |
| 4 |
O
Oasis of the Seas - Royal Caribbean
|
- |
| 5 |
V
Virginia DMV
|
- |
| 6 |
F
Frontier Airlines
|
-27.5% |
| 7 | M Metro | - |
| 8 |
C
Celebrity cruise
|
- |
| 9 | F Fort Lauderdale Airport | -13.4% |
| 10 |
M
Metra
|
-51.2% |
| 13 |
M
MBTA
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
35 tracked MBTA locations across 1 US state.
Tracked stores by state
Customer overlap
Who shops at MBTA
Tracked chains MBTA customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Shaw's Flower Shop
64
T
The FRED Center
61
M
MSPCA Angell Animal Medical Center
52
W
Wollaston's Market
52
M
Mass General Brigham
48
Mass General Brigham
48
More trends