Growth
Aroma Joe's Coffee against its category
The biggest tracked US coffee chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Aroma Joe's Coffee's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Starbucks | -10.1% |
| 2 | Dunkin' | -9.1% |
| 3 | Dutch Bros Coffee | -0.1% |
| 4 | 7 Brew Coffee | - |
| 5 | Scooter's Coffee | +5.5% |
| 6 | Tim Hortons | -8.2% |
| 7 | Biggby Coffee | -13.3% |
| 8 | Black Rock Coffee Bar | +5.1% |
| 9 | Caribou Coffee | +3.1% |
| 10 | Better Buzz Coffee | +19.4% |
| 14 | Aroma Joe's Coffee | -1.3% |
Share of tracked category spend, indexed
Store footprint
Store map
117 tracked Aroma Joe's Coffee locations across 8 US states. Maine, New Hampshire, and Massachusetts hold 90% of them.
Tracked stores by state
- Maine 47
- New Hampshire 45
- Massachusetts 13
- Pennsylvania 4
- Connecticut 3
- Florida 3
- New York 1
- Rhode Island 1
Customer overlap
Who shops at Aroma Joe's Coffee
Tracked chains Aroma Joe's Coffee customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Hannaford
100
Irving Oil
69
Nouria
53
Shaw's
48
Marden's
34
Waterboro Market & Cafe
32
Smitty's Cinema
31
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