Growth
Asian Fusion against its category
The biggest tracked US Thai, Vietnamese, Filipino & Hawaiian chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Asian Fusion's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Jollibee | +2.4% |
| 2 | Mo' Bettahs Hawaiian Style Food | - |
| 3 | L&L Hawaiian Barbecue | -7.7% |
| 4 | Ono Hawaiian BBQ | +17.3% |
| 5 | Pho Saigon | +0.7% |
| 6 | Hawaiian Bros Island Grill | +6.0% |
| 7 | Hawkers Asian Street Food | -7.1% |
| 8 | Zao Asian Cafe | +11.0% |
| 9 | Pho Viet | -5.1% |
| 10 | Ruby Thai Kitchen | -7.2% |
| 116 | Asian Fusion | -20.4% |
Share of tracked category spend, indexed
Store footprint
Store map
19 tracked Asian Fusion locations across 13 US states. Georgia, Virginia, and Colorado hold 42% of them.
Customer overlap
Who shops at Asian Fusion
Tracked chains Asian Fusion customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Tech Dining
100
Hill's Liquor
77
Prather's Market
56
Craft 96 Draught House + Kitchen
54
Meadow Park
45
Mr Sombrero #3
45
Bay Colony Nails Spa
41
City Of League City
30
Jackie's Bar & Grill
29
Shwe Nyiko Market & Asian Foods
28
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