Growth
La Esperanza Bakery against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks La Esperanza Bakery's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Auntie Anne's | 0.0% |
| 2 | Nothing Bundt Cakes | +12.9% |
| 3 | Krispy Kreme | -11.9% |
| 4 | Paris Baguette | - |
| 5 | Tous Les Jours | - |
| 6 | Wetzel's Pretzels | -0.4% |
| 7 | Cinnabon | -1.7% |
| 8 | 85C Bakery Cafe | -2.5% |
| 9 | Insomnia Cookies | -11.0% |
| 10 | Great American Cookies | -2.3% |
| 26 | La Esperanza Bakery | +5.0% |
Share of tracked category spend, indexed
Store footprint
Store map
26 tracked La Esperanza Bakery locations across 16 US states. California, Kentucky, and New Jersey hold 35% of them.
Tracked stores by state
- California 3
- Kentucky 3
- New Jersey 3
- Idaho 2
- Illinois 2
- Indiana 2
- Tennessee 2
- Georgia 1
- Maryland 1
- Michigan 1
- Oregon 1
- Pennsylvania 1
- South Carolina 1
- Texas 1
- Virginia 1
- Washington 1
Customer overlap
Who shops at La Esperanza Bakery
Tracked chains La Esperanza Bakery customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends