Growth
Nike against its category
The biggest tracked US sneakers & athletic brands by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Nike's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Nike | +4.2% |
| 2 | Foot Locker | +6.2% |
| 3 | JD Sports | +7.5% |
| 4 | Hibbett Sports | -3.5% |
| 5 | Champs Sports | +3.9% |
| 6 | DTLR | -0.2% |
| 7 | adidas | - |
| 8 | SNIPES | +14.5% |
| 9 | Fleet Feet | +11.7% |
| 10 | New Balance | +13.3% |
Share of tracked category spend, indexed
Store footprint
Store map
275 tracked Nike locations across 41 US states and DC. California, Florida, and Texas hold 31% of them.
Tracked stores by state
- California 39
- Florida 24
- Texas 22
- New York 16
- Tennessee 13
- New Jersey 12
- Oregon 10
- Pennsylvania 10
- Colorado 9
- Georgia 9
- Massachusetts 8
- Maryland 8
- Arizona 7
- Illinois 6
- Michigan 6
- North Carolina 6
- Nevada 6
- Ohio 6
- Washington 6
- Virginia 5
- Wisconsin 5
- South Carolina 4
- Utah 4
- Connecticut 3
- Iowa 3
- Indiana 3
- Minnesota 3
- Missouri 3
- Mississippi 3
- Alabama 2
- Kentucky 2
- Louisiana 2
- Arkansas 1
- District of Columbia 1
- Delaware 1
- Idaho 1
- Kansas 1
- Maine 1
- Nebraska 1
- New Hampshire 1
- Oklahoma 1
- Rhode Island 1
Customer overlap
Who shops at Nike
Tracked chains Nike customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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