Growth
PUMA against its category
The biggest tracked US sneakers & athletic brands by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks PUMA's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Nike | +4.2% |
| 2 | Foot Locker | +6.2% |
| 3 | JD Sports | +7.5% |
| 4 | Hibbett Sports | -3.5% |
| 5 | Champs Sports | +3.9% |
| 6 | DTLR | -0.2% |
| 7 | adidas | - |
| 8 | SNIPES | +14.5% |
| 9 | Fleet Feet | +11.7% |
| 10 | New Balance | +13.3% |
| 14 | PUMA | -4.3% |
Share of tracked category spend, indexed
Store footprint
Store map
90 tracked PUMA locations across 34 US states. California, Texas, and Florida hold 29% of them.
Tracked stores by state
- California 11
- Texas 8
- Florida 7
- Georgia 6
- Pennsylvania 5
- Virginia 4
- Maryland 3
- New Jersey 3
- Nevada 3
- New York 3
- Ohio 3
- Arizona 2
- Illinois 2
- Indiana 2
- Louisiana 2
- Massachusetts 2
- Minnesota 2
- Missouri 2
- Mississippi 2
- North Carolina 2
- Oklahoma 2
- Tennessee 2
- Alabama 1
- Colorado 1
- Connecticut 1
- Delaware 1
- Kansas 1
- Michigan 1
- New Hampshire 1
- Oregon 1
- South Carolina 1
- Utah 1
- Washington 1
- Wisconsin 1
Customer overlap
Who shops at PUMA
Tracked chains PUMA customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
adidas
100
Nike
84
Rancho Markets
79
El Mexicano Market
59
Mi Tierra Supermarket
50
Burlington
47
Under Armour
45
Michael Kors
42
Fresh World
37
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