Growth
ASICS against its category
The biggest tracked US sneakers & athletic brands by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks ASICS's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Nike | +4.2% |
| 2 | Foot Locker | +6.2% |
| 3 | JD Sports | +7.5% |
| 4 | Hibbett Sports | -3.5% |
| 5 | Champs Sports | +3.9% |
| 6 | DTLR | -0.2% |
| 7 | adidas | - |
| 8 | SNIPES | +14.5% |
| 9 | Fleet Feet | +11.7% |
| 10 | New Balance | +13.3% |
| 16 | ASICS | -0.0% |
Share of tracked category spend, indexed
Store footprint
Store map
52 tracked ASICS locations across 25 US states. California, Florida, and Texas hold 42% of them.
Tracked stores by state
- California 9
- Florida 9
- Texas 4
- Georgia 2
- Massachusetts 2
- Maryland 2
- Missouri 2
- North Carolina 2
- New York 2
- Ohio 2
- Pennsylvania 2
- Arizona 1
- Colorado 1
- Delaware 1
- Iowa 1
- Kentucky 1
- Minnesota 1
- New Hampshire 1
- New Jersey 1
- Nevada 1
- Oregon 1
- South Carolina 1
- Tennessee 1
- Utah 1
- Virginia 1
Customer overlap
Who shops at ASICS
Tracked chains ASICS customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Costco
100
Under Armour
71
Port Hueneme Commissary
65
New Balance
58
adidas
58
Nike
56
Fareway
50
Tory Burch
46
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