Trends · data through September 2026

Retail & consumer trends in Allentown-Bethlehem-Easton, PA-NJ

Iceflower tracks 6,214 stores from 4,711 retail and consumer chains in Allentown-Bethlehem-Easton, PA-NJ. Burlington grew fastest over the last year, ahead of Goodwill and SEPHORA.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
4,711
Tracked stores
6,214
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Burlington and Goodwill sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Burlington ▲5 +14.6%
2 Goodwill ▲6 +14.2%
3 SEPHORA ▲5 +14.1%
4 QuickChek - +13.3%
5 Hobby Lobby ▲3 +12.6%
6 Five Below ▲2 +12.4%
7 Subway ▲3 +11.9%
8 Enterprise Rent-A-Car ▲1 +11.4%
9 U-Haul Neighborhood Dealer ▲3 +10.6%
10 Dollar General ▲1 +9.5%
11 Tractor Supply Co. ▲2 +8.8%
12 P.J. Whelihan's Pub + Restaurant ▲3 +8.6%
13 Mavis Discount Tire ▲3 +8.1%
14 Harbor Freight Tools ▲2 +7.1%
15 Popeyes Louisiana Kitchen ▲4 +6.9%

Store footprint

Store map

6,214 tracked store locations in Allentown-Bethlehem-Easton, PA-NJ, colored by category group. The top 5 chains by store count run 244 of the 6,214 stores (4%); 4,335 of the 4,711 tracked chains have a single store here.

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