Trends · data through September 2026

Grocery & Convenience trends in Salinas, CA

Iceflower tracks 187 stores from 157 grocery & convenience chains in Salinas, CA. Costco grew fastest over the last year, ahead of Grocery Outlet and Trader Joe's.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
157
Tracked stores
187
Consumer panel
130M+

Growth ranking

Fastest-growing tracked grocery & convenience chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Costco and Grocery Outlet sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Costco - +4.7%
2 Grocery Outlet - +3.0%
3 Trader Joe's - +2.4%
4 Safeway - -1.7%
5 Lucky Supermarkets - -11.5%
  • Supermarkets
  • Other grocery stores
  • Liquor Store
  • Corner Stores & Bodegas
  • Discount Grocers
  • Hispanic Supermarkets
  • Upscale & Natural Grocers
  • Other categories

Store footprint

Store map

187 tracked store locations in Salinas, CA, colored by category. The top 5 chains by store count run 24 of the 187 stores (13%); 142 of the 157 tracked chains have a single store here. 18% of the tracked grocery & convenience stores here are liquor stores, against 24% across California.

  • Supermarkets (36)
  • Other grocery stores (35)
  • Liquor Store (33)
  • Corner Stores & Bodegas (13)
  • Discount Grocers (12)
  • Hispanic Supermarkets (10)
  • Upscale & Natural Grocers (9)
  • Other categories

Top tracked chains by store count

More trends

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