Trends · data through September 2026

Retail & consumer trends in Durham-Chapel Hill, NC

Iceflower tracks 4,045 stores from 3,091 retail and consumer chains in Durham-Chapel Hill, NC. Amoco grew fastest over the last year, ahead of O'Reilly Auto Parts and Burger King.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
3,091
Tracked stores
4,045
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Amoco and O'Reilly Auto Parts sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Amoco ▲7 +19.8%
2 O'Reilly Auto Parts ▲6 +17.6%
3 Burger King ▲4 +17.1%
4 Hampton Inn & Suites ▲7 +15.1%
5 Harbor Freight Tools ▲7 +14.1%
6 The UPS Store ▲3 +12.8%
7 Michaels ▲6 +11.2%
8 Murphy USA - +10.4%
9 Ace Hardware ▲3 +9.0%
10 Duke Health - +8.8%
11 Circle K ▲1 +8.1%
12 Shell - +7.4%
13 Enterprise Rent-A-Car ▲2 +6.3%
14 Chick-fil-A - +6.1%
15 Advance Auto Parts ▲1 +5.8%

Store footprint

Store map

4,045 tracked store locations in Durham-Chapel Hill, NC, colored by category group. The top 5 chains by store count run 158 of the 4,045 stores (4%); 2,819 of the 3,091 tracked chains have a single store here.

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