Growth
Southern Bank against its category
The biggest tracked US banks & credit unions by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Southern Bank's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Broadview Federal Credit Union | -25.8% |
| 2 | Desert Financial Credit Union | - |
| 3 | Empower Federal Credit Union | - |
| 4 | Keesler Federal Credit Union | -61.9% |
| 5 | ORNL Federal Credit Union | - |
| 6 | Patelco Credit Union | - |
| 7 | Arkansas Federal Credit Union | - |
| 8 | BrightBridge Credit Union | - |
| 9 | OCCU | - |
| 10 | Elevations Credit Union | - |
Share of tracked category spend, indexed
Store footprint
Store map
23 tracked Southern Bank locations across 5 US states. North Carolina, Arkansas, and Georgia hold 91% of them.
Tracked stores by state
- North Carolina 16
- Arkansas 3
- Georgia 2
- Kentucky 1
- Virginia 1
Customer overlap
Who shops at Southern Bank
Tracked chains Southern Bank customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Nash County ABC Board Law
100
Smith's Red & White
76
Tar River Grill
59
Eddins Oil
52
Wayne County ABC
43
Saulston Food Mart
42
Exotic Tobacco
37
Faulkner's Store
37
Coats Veterinary Hospital
36
Brothers Corner Mart
36
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