Trends · data through September 2026

Food & Drink trends in Lubbock, TX

Iceflower tracks 812 stores from 551 food & drink chains in Lubbock, TX. HTeaO grew fastest over the last year, ahead of IHOP and Firehouse Subs.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
551
Tracked stores
812
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. HTeaO and IHOP sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 HTeaO ▲5 +15.1%
2 IHOP ▲2 +14.8%
3 Firehouse Subs ▼1 +9.1%
4 Five Guys - +8.6%
5 Burger King - +8.4%
6 Taco Villa - +5.9%
7 Bahama Buck's ▲3 +5.2%
8 Subway ▼1 +4.9%
9 Arby's ▲3 +4.5%
10 Popeyes Louisiana Kitchen - +3.6%
11 Braum's Ice Cream & Burger Restaurant ▲2 +2.8%
12 Wienerschnitzel ▲1 +2.1%
13 McDonald's - +1.8%
14 Chick-fil-A - +1.3%
15 Whataburger - +0.5%

Store footprint

Store map

812 tracked store locations in Lubbock, TX, colored by category. The top 5 chains by store count run 92 of the 812 stores (11%); 478 of the 551 tracked chains have a single store here. 8% of the tracked food & drink stores here are Mexican restaurants & taquerias, against 12% across Texas.

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