Growth
Sonic against its category
The biggest tracked US burger chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Sonic's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | McDonald's | +1.2% |
| 2 | Wendy's | -12.5% |
| 3 | Burger King | +6.2% |
| 4 | Culver's | +9.0% |
| 5 | Sonic Drive-In | -4.3% |
| 6 | Whataburger | +4.2% |
| 7 | In-N-Out Burger | +9.4% |
| 8 | Jack in the Box | -6.8% |
| 9 | Five Guys | +2.7% |
| 10 | Hardee's | -7.8% |
| 30 | Sonic | +9.0% |
Share of tracked category spend, indexed
Store footprint
Store map
82 tracked Sonic locations across 22 US states. Texas, Arkansas, and Oklahoma hold 54% of them.
Tracked stores by state
- Texas 22
- Arkansas 11
- Oklahoma 11
- Louisiana 4
- Missouri 4
- Tennessee 4
- Arizona 3
- Kansas 3
- North Carolina 3
- Alabama 2
- Georgia 2
- Illinois 2
- Ohio 2
- Alaska 1
- California 1
- Colorado 1
- Florida 1
- Kentucky 1
- Mississippi 1
- New Jersey 1
- New Mexico 1
- Virginia 1
Customer overlap
Who shops at Sonic
Tracked chains Sonic customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Fastimes
100
Memphis Nsa Commissary
86
Casino Grocery & Market
61
Naifeh's Food Market
59
Moyock Animal Hospital
57
Care-A-Lot Pet Supply
57
Eagle Pass Water Works
55
Eagle Creek Golf Club & Grill
48
ValuCheck
43
Fresh
40
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