Growth
Menchie's Frozen Yogurt against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Menchie's Frozen Yogurt's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Dairy Queen | -1.3% |
| 2 | Baskin-Robbins | +12.1% |
| 3 | Cold Stone Creamery | -12.3% |
| 4 | La Michoacana | -1.7% |
| 5 | Braum's | +10.4% |
| 6 | Rita's Italian Ice & Frozen Custard | -0.4% |
| 7 | sweetFrog Premium Frozen Yogurt | +4.1% |
| 8 | Menchie's Frozen Yogurt | -0.1% |
| 9 | Braum's Ice Cream & Burger Restaurant | +7.2% |
| 10 | Handel's Homemade Ice Cream | +8.1% |
Share of tracked category spend, indexed
Store footprint
Store map
330 tracked Menchie's Frozen Yogurt locations across 33 US states. California, Texas, and Florida hold 51% of them.
Tracked stores by state
- California 74
- Texas 51
- Florida 42
- Washington 22
- Michigan 16
- Utah 13
- Georgia 12
- Colorado 11
- Arizona 8
- Ohio 8
- North Carolina 7
- Oregon 7
- Tennessee 6
- Illinois 5
- New Mexico 5
- Iowa 4
- Nevada 4
- New York 4
- Pennsylvania 4
- Massachusetts 3
- Maryland 3
- Missouri 3
- Oklahoma 3
- Kentucky 2
- Louisiana 2
- Mississippi 2
- New Jersey 2
- South Carolina 2
- Alaska 1
- Arkansas 1
- Connecticut 1
- Idaho 1
- Virginia 1
Customer overlap
Who shops at Menchie's Frozen Yogurt
Tracked chains Menchie's Frozen Yogurt customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends