Growth
Taco Villa against its category
The biggest tracked US Mexican fast food & fast casual chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Taco Villa's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Taco Bell | -4.4% |
| 2 | Chipotle Mexican Grill | +4.2% |
| 3 | Qdoba | +9.4% |
| 4 | Del Taco | +0.6% |
| 5 | Moe's Southwest Grill | -5.3% |
| 6 | El Pollo Loco | +10.8% |
| 7 | Cafe Rio Mexican Grill | -1.7% |
| 8 | Costa Vida | +3.0% |
| 9 | Torchy's Tacos | +10.3% |
| 10 | Taco John's | +2.1% |
| 42 | Taco Villa | +6.2% |
Share of tracked category spend, indexed
Store footprint
Store map
26 tracked Taco Villa locations across 7 US states. Texas, New Mexico, and California hold 85% of them.
Tracked stores by state
- Texas 19
- New Mexico 2
- California 1
- Kansas 1
- Minnesota 1
- Missouri 1
- Oklahoma 1
Customer overlap
Who shops at Taco Villa
Tracked chains Taco Villa customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
South Plains
87
Toot'n Totum
43
Orlando's Italian Restaurant
36
Caprock Cafe
36
The Plaza Restaurant
33
Mighty Wash
31
Blue Sky Texas
31
Rise N Shine Donuts
30
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