Growth
Taco Villa against its category
The biggest tracked US fast food restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Taco Villa's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
McDonald's
|
-0.6% |
| 2 |
C
Chick-fil-A
|
+4.6% |
| 3 |
T
Taco Bell
|
+0.8% |
| 4 |
W
Wendy's
|
-8.6% |
| 5 |
B
Burger King
|
-2.2% |
| 6 |
P
Panda Express
|
+5.1% |
| 7 |
R
Raising Cane's Chicken Fingers
|
+2.3% |
| 8 |
D
Dairy Queen
|
-0.1% |
| 9 |
A
Arby's
|
-5.1% |
| 10 |
C
Culver's
|
+3.8% |
| 103 |
T
Taco Villa
|
-3.1% |
Share of tracked category spend, indexed
Store footprint
Store map
22 tracked Taco Villa locations across 3 US states.
Tracked stores by state
- Texas 19
- New Mexico 2
- California 1
Customer overlap
Who shops at Taco Villa
Tracked chains Taco Villa customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
H
HEB Blooms
45
U
United Van Lines
37
T
Texas Burger
37
C
Cinergy
33
Cinergy
33
J
JumBurrito
33
JumBurrito
33
M
Medical Center Hospital
30
A
Albertos Crystal Cafe
28
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