Trends · data through September 2026

Health & Beauty trends in Ames, IA

Iceflower tracks 121 stores from 112 health & beauty chains in Ames, IA.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
112
Tracked stores
121
Consumer panel
130M+

Growth ranking

Fastest-growing tracked health & beauty chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below.

# Chain YoY growth
RankChainRank movementYoY growth
1 NuCara - -25.4%
  • Hair Salon
  • Alternative Medicine
  • Pharmacy
  • Nail Salon
  • Veterinarian
  • Dentist
  • Gym
  • Other categories

Store footprint

Store map

121 tracked store locations in Ames, IA, colored by category. The top 5 chains by store count run 13 of the 121 stores (11%); 106 of the 112 tracked chains have a single store here. 16% of the tracked health & beauty stores here are hair salons, against 11% across Iowa.

  • Hair Salon (19)
  • Alternative Medicine (16)
  • Pharmacy (14)
  • Nail Salon (13)
  • Veterinarian (11)
  • Dentist (8)
  • Gym (6)
  • Other categories

Top tracked chains by store count

  • 1 NuCara 4
  • 2 Medicap Pharmacy 3
  • 3 Walgreens 2
  • 4 Great Clips 2
  • 5 Sun Tan City 2
  • 6 CVS Pharmacy 2
  • 7 Lonely Bones Tattoo and Art 1
  • 8 Small Town Tattoo 1
  • 9 Boone Family Chiropractic 1
  • 10 Khan Chiropractic 1
  • 11 Nikki Nails 1
  • 12 Carrel Family Chiropractic Clinic 1
  • 13 Five Oaks Chiropractic 1
  • 14 Relax Station 1
  • 15 Planet Fitness 1
  • 16 21st Century Rehab PC 1
  • 17 Day Chiropractic 1
  • 18 Brow Beauty 1
  • 19 Ames Center For Health & Harmony 1
  • 20 Iowa Equine 1
  • 21 Global Wellness Clinic PC Chiropractor 1
  • 22 All Pets Animal Hospital 1
  • 23 Nevada Vision Clinic 1
  • 24 All Seasons Nails 1
  • 25 Tommy's Salon 1
  • 26 Pure Luxe International Salon & Spa 1
  • 27 Story County Medical Center 1
  • 28 Ver Helst Chiropractic 1
  • 29 CNW Hair Express 1
  • 30 Huxley Vision Clinic 1
  • 31 GNC 1
  • 32 Global Wellness Chiropractic Clinic 1
  • 33 Star Nails 1
  • 34 Rebarcak Chiropractic Pain Relief Center 1
  • 35 Central Iowa Psychological Services 1
  • 36 Community Veterinary Clinic 1
  • 37 Love Nails 1
  • 38 Toots' Cuttin Parlor 1
  • 39 Boone County Family YMCA 1
  • 40 YMCA 1
  • 41 Boone County Family Medicine 1
  • 42 Ames Spine and Sport 1
  • 43 Essence Of Natural Beauty 1
  • 44 impressions 1
  • 45 Anudu Hair Styling Studio 1
  • 46 Clinic Pharmacy 1
  • 47 Forefront Dermatology 1
  • 48 Finesse Spa Salon 1
  • 49 Heroic Hair 1
  • 50 Story Medical Clinic-Nevada 1

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.