Growth
Bruegger's Bagels against its category
The biggest tracked US cafes & bakery-cafes by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Bruegger's Bagels's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Panera Bread | -1.3% |
| 2 | Einstein Bros. Bagels | +2.3% |
| 3 | Bruegger's Bagels | -23.2% |
| 4 | Kneaders Bakery & Cafe | -8.9% |
| 5 | Tatte Bakery & Cafe | +5.9% |
| 6 | Café Zupas | -10.2% |
| 7 | La Madeleine French Café | -13.6% |
| 8 | Corner Bakery | -17.5% |
| 9 | Virgin River Hotel and Casino | +11.5% |
| 10 | Uncommon Grounds Coffee & Bagels | +6.7% |
Share of tracked category spend, indexed
Store footprint
Store map
213 tracked Bruegger's Bagels locations across 22 US states. Minnesota, North Carolina, and California hold 39% of them.
Tracked stores by state
- Minnesota 38
- North Carolina 25
- California 20
- New York 20
- Ohio 20
- Pennsylvania 16
- Massachusetts 13
- Arizona 12
- Iowa 9
- Connecticut 8
- Michigan 6
- Colorado 4
- Florida 3
- Nebraska 3
- Wisconsin 3
- Alabama 2
- Kentucky 2
- South Carolina 2
- Tennessee 2
- Texas 2
- Vermont 2
- Virginia 1
Customer overlap
Who shops at Bruegger's Bagels
Tracked chains Bruegger's Bagels customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends