Trends · data through September 2026

Grocery & Convenience trends in Iowa City, IA

Iceflower tracks 65 stores from 50 grocery & convenience chains in Iowa City, IA. Hy-Vee grew fastest over the last year, ahead of Fareway and ALDI.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
50
Tracked stores
65
Consumer panel
130M+

Growth ranking

Fastest-growing tracked grocery & convenience chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Hy-Vee and Fareway sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Hy-Vee - 0.0%
2 Fareway - -3.7%
3 ALDI - -8.8%
  • Supermarkets
  • Liquor Store
  • Other grocery stores
  • Upscale & Natural Grocers
  • Discount Grocers
  • Corner Stores & Bodegas
  • Butcher Shop
  • Other categories

Store footprint

Store map

65 tracked store locations in Iowa City, IA, colored by category. The top 5 chains by store count run 20 of the 65 stores (31%); 46 of the 50 tracked chains have a single store here. 23% of the tracked grocery & convenience stores here are liquor stores, against 14% across Iowa.

  • Supermarkets (19)
  • Liquor Store (15)
  • Other grocery stores (12)
  • Upscale & Natural Grocers (5)
  • Discount Grocers (4)
  • Corner Stores & Bodegas (4)
  • Butcher Shop (3)
  • Other categories

Top tracked chains by store count

  • 1 Hy-Vee 8
  • 2 Fareway 5
  • 3 ALDI 4
  • 4 New Pioneer Co-op 2
  • 5 Top Shelf Liquor 1
  • 6 Parkside Liquor 1
  • 7 Calyx Creek Lavender & Lodging 1
  • 8 Dutch Market 1
  • 9 Global Mart 1
  • 10 Mayflower Market 1
  • 11 Fuel Good IC 1
  • 12 Dukan 1
  • 13 Ruzicka's Meat & Catering 1
  • 14 The Secret Cellar 1
  • 15 Four Corners Fuel Stop and Travel Center 1
  • 16 Washington Spirits & Tobacco 1
  • 17 Euro Food 1
  • 18 Taj International Foods 1
  • 19 Kalona General Store 1
  • 20 La Morenita Tienda Y Taqueria 1
  • 21 TK Warehouse 1
  • 22 Kirkwood Liquor and Tobacco 1
  • 23 Urban Fuel 1
  • 24 Asian Market Iowa City 1
  • 25 K brothers 1
  • 26 Liberty View Wine and Spirits 1
  • 27 WineStyles 1
  • 28 Costco 1
  • 29 Trader Joe's 1
  • 30 Bread Garden Market 1
  • 31 The Crown Liquor & Smoke 1
  • 32 Liquor Downtown 1
  • 33 Johns Grocery 1
  • 34 Natural Grocers 1
  • 35 Johncy's Liquor Store 1
  • 36 Hawks Liquor & Tobacco 1
  • 37 Sam's Main Street Market 1
  • 38 Bootleggin' Barzini's 1
  • 39 Iowa City Halal Food and Grocery 1
  • 40 Bud's Custom Meats 1
  • 41 Keystone Liquor & Wine 1
  • 42 SouthSide Liquor & Tobacco 1
  • 43 City Liquor 1
  • 44 Hometown Spirits 1
  • 45 The Station II 1
  • 46 Starlight Market 1
  • 47 Thoma's Meat Market 1
  • 48 World Food Market 1
  • 49 Freeman Foods 1
  • 50 JW's Foods 1

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