Trends · data through September 2026

Health & Beauty trends in Allentown-Bethlehem-Easton, PA-NJ

Iceflower tracks 1,171 stores from 996 health & beauty chains in Allentown-Bethlehem-Easton, PA-NJ. SEPHORA grew fastest over the last year, ahead of CVS Pharmacy and St. Luke's University Health Network.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
996
Tracked stores
1,171
Consumer panel
130M+

Growth ranking

Fastest-growing tracked health & beauty chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. SEPHORA and CVS Pharmacy sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 SEPHORA ▲1 +16.4%
2 CVS Pharmacy - +8.1%
3 St. Luke's University Health Network ▲2 +6.0%
4 Great Clips ▲1 +4.3%
5 Holiday Hair - +4.1%
6 OAA Orthopaedic Specialists - +2.0%
7 America's Best Contacts & Eyeglasses - +1.4%
8 CosmoProf ▲1 +1.1%
9 Sally Beauty ▲1 -0.5%
10 Walgreens - -2.5%
11 Ulta Beauty - -2.6%
12 Banfield Pet Hospital ▲1 -5.0%
13 GNC ▲1 -9.1%
14 European Wax Center - -10.6%
15 Visionworks ▼2 -12.4%

Store footprint

Store map

1,171 tracked store locations in Allentown-Bethlehem-Easton, PA-NJ, colored by category. The top 5 chains by store count run 78 of the 1,171 stores (7%); 943 of the 996 tracked chains have a single store here.

Top tracked chains by store count

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