Growth
James Avery Artisan Jewelry against its category
The biggest tracked US jewelry store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks James Avery Artisan Jewelry's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Kay Jewelers | -0.9% |
| 2 | Jared | -5.0% |
| 3 | Zales | -4.7% |
| 4 | Tiffany & Co. | -9.5% |
| 5 | Cartier | +18.9% |
| 6 | James Avery Artisan Jewelry | +1.5% |
| 7 | Diamonds Direct | -7.9% |
| 8 | Helzberg Diamonds | -1.5% |
| 9 | David Yurman | +12.3% |
| 10 | Shane Co. | +7.0% |
Share of tracked category spend, indexed
Store footprint
Store map
152 tracked James Avery Artisan Jewelry locations across 7 US states. Texas, Georgia, and Oklahoma hold 95% of them.
Customer overlap
Who shops at James Avery Artisan Jewelry
Tracked chains James Avery Artisan Jewelry customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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