Growth
Jared against its category
The biggest tracked US jewelry store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Jared's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Kay Jewelers | -0.9% |
| 2 | Jared | -5.0% |
| 3 | Zales | -4.7% |
| 4 | Tiffany & Co. | -9.5% |
| 5 | Cartier | +18.9% |
| 6 | James Avery Artisan Jewelry | +1.5% |
| 7 | Diamonds Direct | -7.9% |
| 8 | Helzberg Diamonds | -1.5% |
| 9 | David Yurman | +12.3% |
| 10 | Shane Co. | +7.0% |
Share of tracked category spend, indexed
Store footprint
Store map
202 tracked Jared locations across 38 US states. Texas, Florida, and Ohio hold 31% of them.
Tracked stores by state
- Texas 29
- Florida 20
- Ohio 14
- Georgia 12
- California 11
- North Carolina 11
- Pennsylvania 9
- Illinois 8
- Tennessee 8
- Virginia 8
- Arizona 6
- Colorado 6
- Indiana 6
- Michigan 6
- Maryland 5
- New Jersey 5
- Alabama 4
- Kentucky 3
- Nevada 3
- South Carolina 3
- Delaware 2
- Iowa 2
- Minnesota 2
- Oregon 2
- Utah 2
- Washington 2
- Wisconsin 2
- Arkansas 1
- Connecticut 1
- Idaho 1
- Louisiana 1
- Massachusetts 1
- Maine 1
- Missouri 1
- New Hampshire 1
- New Mexico 1
- New York 1
- Oklahoma 1
Customer overlap
Who shops at Jared
Tracked chains Jared customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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